How to select an email address

When you’re preparing a new “serious” email account (e.g. for professional publications or a job search) you need to choose a domain name and a mailbox name. The domain name is usually determined by the service provider, though not necessarily. Your mailbox name is much more free, unless somebody got there first.

Choosing A Provider

Your domain can fit in one of several tiers of credibility and utility:

  1. snugglypuppy@aol.com or iluvbeaniebabies@juno.com – This is bad because
    • unprofessional handle
    • AOL and Juno are so 1987
    • AOL connotes technophobia (my mom only recently left AOL)
  2. anything@isp.com – Only slightly better.
    • appearances: Looks like you just took whatever free mailboxes your ISP was offering when you set up your phone line or cable service, and you weren’t thinking about
    • utility: Whether your ISP is Comcast or ATT or any other, your address will change when you move or pick a different ISP. You’ll need to tell all your friends your new address, change all your email subscriptions, reprint all your resumes and business cards, … This is a powerful lock-in to keep you on their system.
  3. anything@yahoo.com or anything@gmail.com – Good because it’s portable, as stable as the free service’s underlying company, and never needs to change when you move. Also gmail has good spam filters.
  4. me@mydomain – Best, and not much trouble or expense.

I host my domains’ mail on Google so I get their excellent spam filtering and tie-in with all their other services. Also, Google’s delivery performance is faster than Yahoo’s, both inbound and outbound, and they’re blackholed less.

Access

Any provider’s web user interface is an acquired taste. If you prefer, most providers also let you get your mail via POP/SMTP or IMAP from a desktop application like Microsoft Office Outlook or Thunderbird, though for some that access brings an additional fee.

I have come to strongly prefer using the web interface to gmail, because I have access to all my mail (and calendar and everything else) from any web browser in the world. None of it is in a folder on my desktop computer back home, and none of it will be lost or stolen with my laptop. It’s all in the cloud. Also, gmail’s labeling and filtering paradigm is uncommonly powerful.

Choosing A Mailbox Name

Whichever provider you use, choose your name carefully so it’s accurate and professional and obvious. Think what it will look like to the grad school admission counselor, or to the hiring manager: “hotchick21” or “bikergod43” won’t look so great on a resume.

Avoid numbers (lissim123) because it sounds like you were late to the party. Particularly avoid numbers that might sound like your birthday (lissim1962) because it might reveal your age, which could be either older or younger than the hiring manager wants. (Yes, that’s age discrimination. Yes, it’s illegal. Yes, it happens. No, you can’t prove that’s why you didn’t get that job. Get over it.)

A good starting point is your first initial and last name, if it’s still available (lsimpson). If you want to be a little less formal, check for first name and last initial (lisas).

Grab all the permutations you can think of (lisasimpson and lisa_simpson and lisa.simpson and lisa-simpson and l.simpson and lisas) also near-misspellings (lsimson and lsimpsone and lsympson) and funnel them all to the same inbox. Gmail makes this funneling easy and I presume Yahoo does too. You really, really don’t want a dozen mailboxes to check every day.

If you will primarily publish lsimpson@gmail.com you should also grab lsimpson@yahoo.com and all the permutations there too. Forward them all to your gmail account.

If you establish your own domain, you’re guaranteed to be the first arrival, so you can have a very short mailbox name and it will be unique. So you can be lisa@simpson.name or lisa@simpsons.us if you like.

Readability

Capitalization doesn’t matter in an email address, so arrange the letters in the way that makes it most readable. For example, in teeny-tiny type at the bottom of a business card, “l” (lower case L) is indistinguishable from “1” (digit one). So print it as LSimpson@whatever or LisaS@whatever.

2 Responses to “How to select an email address”

  1. Moving to your new email account « Capo Di Geek’s Blog Says:

    […] Capo Di Geek’s Blog Just another WordPress.com weblog « How to select an email address […]

  2. Bob Says:

    Further clarification at http://theoatmeal.com/comics/email_address

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